I think I’ve mentioned this in another post – I am a sucker for awesome package design. I HAD to buy this. I don’t even use Fabric Softener. I was in a pharmacy they had a shelf dedicated to 6 different products. Each with its own special slogan written on it boldly like this one. it. Everything was on sale though. I guess there aren’t as many suckers out there like me. This was $12..I think that’s fairly steep for the size and the fact that its just fabric softener. However, it is environmentally friendly which is awesome and the actual bottle really is very nice and seems very durable. I am sure you could reuse it if you wanted to. I’m thinking I have to go back and get one more to show you.