SOOO LAST YEAR is a magazine style blog featuring fast, fresh fashion, art and love. Founded by Nicky Asseraf who has her own unique, quirky take on fashion and style which has stemmed from her family background and their many fashion business ventures.
Based in Melbourne, Nicky has worked in the advertising and media industries for 15+ years across multiple channels. With a flair and passion for the evolving digital landscape, Nicky shares fashion, art and digital stories (almost) daily on her Instagram.
Nicky has also established her own jewellery line which is sold exclusively online.